Web Analytics & Optimisation

Social Media Tracking

Understand the impact of Social Media Marketing on your online business

As more online marketers turn their attention to social media, there?s a growing demand to see the value associated with these efforts.

Do videos in YouTube result in traffic to the web site?

How much of the web site traffic was generated as a result of the online press coverage?

How many leads can be attributed to the Wall Street Journal article?

Are any online sales being generated as a result of the coverage by bloggers?

Mission impossible? Not anymore.

Introducing Mediapod Social Media ? a new service that lets social media marketers and PR professionals measure the true ROI of their activities.

No longer is social media measurement derived based on number of impressions, advertising equivalency or user surveys, but for the first time you can measure the true impact of your social media and online PR using tangible numbers that make sense to your organization ? traffic to your site and online sales, leads or conversions.

Finally, social media and online PR can be measured in parallel to other online marketing channels ? banner ads, e-mail programs and pay-per-click keyword campaigns.

There?s no direct link from the news stories or blog mentions to your site? No problem. Mediapod' Social Media lets you see the view-through traffic to your site by those who?ve been exposed to your press, or blog or video coverage.

Interested in deploying social media tracking within your existing Web analytics solution? Contact us and we will get back to youo in less then 24 hours.

Universal Tagging

One tag, any vendors. The Universal Tag is a simplified tag that can work with any combination of web analytics and digital marketing solution providers.

Any body who has deployed a tag based tracking solution will have experienced the strugle of properlly deploying its tags accross the web site pages.

Changing solution is then a real pain as it will require retagging the entire site. Now what happens when other solutions then Web Analytics solutions require as well a tag deployment? Think of your ad serving solution, your content targetting solution, your emailing solution, your affiliate program... They all require the deployment of their own tag on your web pages.

The Universal Tag solution will allow the site owner to have only one tag in all web pages. this tag is specificlly tailored to collect all the informations that matters to the company's business. The Universal tag will use variable names that will be defined by the company itself. Ease of maintenance.

The Universal tag will translate the collected data into the vendors specific formats allowing to rule all your vendors implementation from a centralised and personalised implementation of the Universal tag. Vendor independant.

Not yet convinced about the benefits of the Universal tag ? Well, think about:

- The ease of maintenance when you only have One tag to manage.

- Beeing vendor independant will allow you to switch vendor in a matter of hours and not in months as you will never have to retag your web site.

- Beeing able to ad or test any new tag based solutions with no need of complexe tag deployments.

Want to know more? Contact us today and we will analyse how the Universal tag will help your specific business needs.

Content Optimisation Engine

Chose the right content targetting and Optimisation solution to help you increase your web site's conversion rate.

- A/B testing or Multivariate testing.See wich one of your creatives performs best.

- One to one content targetting. Use a self learning solution to display the right offer or the right creative based on your visitors proflie.

- Recommandation engine. People who bought this also bought that. People who saw this also saw that. If you like that you may as well like this...  This is what our recommandation engines will enable you to do.

We are here to make you successful in your online business. Contact us today and we will perform a free evaluation for you.